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Innovation promises to cut massive power use at big data companies in a flash

July 18, 2012

Big data needs big power. The server farms that undergird the Internet run on a vast tide of electricity. Even companies that have invested in upgrades to minimize their eco-footprint use tremendous amounts: The New York Times estimates that Google, for example, uses enough electricity in its data centers to power about 200,000 homes.  Now, a team of Princeton University engineers has a solution that could radically cut that power use.