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Harvard Business Review Blog: When Social Enterprise Demands Mega Scale

January 18, 2013

The world is increasingly concerned with the need to solve our carbon dioxide problem. There are three basic solution paths. We can reduce the use of fossil fuels, mainly by passing laws to restrict or discourage it. We can spend billions in public funds after the fact to capture and store the CO2 that is generated. Or we can plant trees in Australia. You have heard much about the first two, and almost nothing about the third. The reason: it requires a multipart, large-scale solution that no one yet has assembled the funding to get off the ground. But if they did, the solution would be self-sustaining, the world’s carbon dioxide problems could go away, and the billions could be spent on other problems.